FROM THE CLASSROOM TO THE HOTEL, THE POWER OF DESIGN THINKING
CETT-UB students have developed improvement projects for the rooms of the Hotel Alimara following the design thinking methodology.
WHAT IS DESIGN THINKING?
Design thinking is a methodology or work process that helps teams to develop their creativity, fostering collaboration and empathy. Its applicability is not limited only to the field of design, but extends to various areas such as business, marketing, products and, in this case, education and the hotel sector.
The subject of "Hotel Experience Management" of the Master's Degree in Hotel Management at CETT-UB has taken advantage of the principles of design thinking to provide students with the necessary tools to analyze and understand the spaces of a contemporary hotel.
In this sense, a practical activity has been carried out focusing on the adaptation and redesign of a hotel room, taking as a case study the possible improvements that can be applied to the current rooms of the Hotel Alimara.
FROM THE CLASSROOM TO THE HOTEL
The master's students have had the opportunity to visit the hotel, take measurements and reflect on critical aspects that could be improved in the rooms. Approaches such as the profile of the current customer have been considered to focus on the redesign of the interior of the rooms.
These classroom activities have generated positive results, as the merger between the university center and the hotel has been noticed in practice, generating productive synergies that translate into substantial improvements for the hotel and its clients as well as for CETT and its students.
Design thinking allows the construction of innovative ideas by solving ill-defined or particularly challenging problems, as well as by focusing on the most creative and productive solutions. It is also a means to generate greater value for the user in products and services.
By applying this process in both academic and hotel environments, the user is placed at the center of the improvement process, seeking beneficial results for all parties involved.
CETT-ALIMARA MERGER BEARS FRUIT
By taking the design thinking process from the hotel to the classrooms and then back to the hotel in the form of concrete improvements, we achieve that the fusion between CETT and the Alimara hotel creates constructive projects that energize the sector, boost the creativity and curiosity of the hotel management students and improve the customer experience in the hotel.
Hotel management students benefit by boosting their creativity and curiosity, while improving their practical skills. On the other hand, the hotel receives new ideas and innovative approaches to improve the customer experience.
In short, design thinking has become a powerful tool for generating innovative ideas and effective solutions. Its application in the context of the CETT campus has proven to be fruitful, promoting experiential learning and the development of joint projects that enrich both the education of CETT students and the quality of Alimara hotel services.
