ALIMARA NEWS

May 27, 2025

B GREENLY CERTIFIED: A FIRM STEP TOWARDS SUSTAINABILITY AT OUR EVENTS

Sustainability is no longer a passing trend, but an urgent need and an essential value for organizations in the 21st century. In this context, from Hotel Alimara, located on the CETT campus in Barcelona, we have taken a significant step by becoming a certified space with the B Greenly seal. This distinction not only recognizes the hotel's environmental commitment, but also positions us as a benchmark in the sustainable hotel and events sector.

What is B Greenly and why is it relevant?

B Greenly is the international sustainability certification standard for events and venues, i.e., spaces such as auditoriums, conference centers, hotels and performance halls. This certification stems from a global need: to transform the way we live, consume and relate to the environment during our cultural, sporting, musical or corporate experiences.

Its purpose as an institution is clear: to improve our environment and contribute to a fairer and more equitable society. To this end, B Greenly analyzes, evaluates and audits the sustainability status of events and venues, proposing innovative solutions that reduce the ecological footprint without compromising the quality of the experience.

Its mission is topromote the sustainability of spaces and event production, and its vision is to inspire society to build a more sustainable future. B Greenly not only certifies; it also educates, transforms and connects organizations and people with a new way of understanding the world: through sustainability.

Real benefits of holding your event in a sustainable space

Choosing a space certified with the B Greenly seal, such as Hotel Alimara, means much more than organizing an event: it is betting on an experience with added value. By hiring our venues, you will enjoy tangible benefits such as an environment that seeks to reduce environmental impact, catering options with ecological and proximity products, more sustainable transportation services and responsible promotional materials. In addition, your brand or event will gain in reputation by being linked to practices that are internationally recognized for their commitment to the planet. You will contribute to a more sustainable future... and your attendees will know and appreciate it.

Hotel Alimara: a commitment that turns into action

Hotel Alimara's achievement of the B Greenly certification represents tangible recognition of its efforts to reduce its environmental impact and promote an organizational culture aligned with the Sustainable Development Goals (SDGs).

The hotel has implemented a series of measures that make it an ideal space for holding sustainable events. These practices are what have allowed Hotel Alimara to obtain this international seal, positioning itself as an ideal option for those looking to organize responsible events.

Hotel Alimara, with this certification, becomes an active part of this movement. It not only offers spaces, but experiences that connect with the values of a new generation of more conscious and committed consumers.

The planet, our main partner

One of B Greenly 's most inspiring philosophies is to consider the planet as the main partner in any human activity.

Sustainable events are not a fad, but a necessity. In a world facing climate crises, resource scarcity and growing inequalities, every gesture counts. And having certified venues ensures that these individual and collective actions really do have a positive impact.

A model for the future

The case of Hotel Alimara serves as a model for other entities in the sector. It is not just a matter of obtaining certification, but of building a real and permanent commitment to the environment.

Through partnerships with sustainable suppliers, continuous training for its staff and the adoption of clean technologies, the hotel demonstrates that it is possible to offer comfort, functionality and style without sacrificing sustainability.

Conclusion: a call to action

The B Greenly certification obtained by Hotel Alimara demonstrates that it is possible to rethink the way we organize events, manage spaces and serve our clients from a more human and sustainable perspective.

The planet needs organizations to act. And Hotel Alimara has decided to do so. Will you join us 😉.