ALIMARA UNIVERSITY HOTEL
We are a university hotel that merges the academic and hotel environment, the first in Europe and one of the few in the world that are committed to this format.
The uniqueness of the university hotel lies in its ability to integrate hotel services with an innovative educational mission, merging and responding to the needs of the hotel business and the requirements of higher education, creating an exemplary model of educational excellence and hospitality.
The university hotel offers a unique hotel experience where guests can enjoy excellent services while immersed in a dynamic learning environment.
A PIONEERING AND CHANGE-GENERATING MODEL
Inspired by university hospitals, the Alimara University Hotel is a project integrated in the CETT University Campus with the following objectives:
- To provide an environment designed to offer applied, experiential and transformative learning to campus students through their participation in research, development and knowledge transfer projects.
- To form an active, rich and committed community that promotes talent in tourism and hospitality.
CONTRIBUTING TO THE DEVELOPMENT OF THE SECTOR
The results of these projects become benchmarks in the tourism, hotel and gastronomy sector, contributing significantly to its sustainable and responsible development.
In this way, we achieve:
- To be a university hotel of reference, recognized as a precursor of change.
- Impact guests through memorable experiences, taking care of the customer experience to the maximum.
- To develop innovative solutions for the sector through the knowledge created.
THE 4 DIMENSIONS OF THE UNIVERSITY HOTEL
The Alimara university hotel is based on four basic pillars, four dimensions from which it develops and structures its impact on the hotel, tourism and gastronomic sector.
HOTEL SERVICES DIMENSION
Unique, singular and innovative services based on the return of research, innovation and transfer projects carried out in the hotel's R&D&I structures.
This allows us to offer excellent services and unique and memorable experiences to our guests.
RESPONSIBLE TALENT DIMENSION
Framed within the hotel and together with professional experts in the sector, we create pedagogical experiences where students lead applied research and innovation projects in a real professional context, based on a process of "affective learning" as an experiential model in training.
SUSTAINABLE COMMUNITY DIMENSION
We build a dynamic community where hotel and CETT staff, collaborating companies and guests come together to create an environment rich in diversity and exchange of experiences, sharing the values of social responsibility and sustainability.
We foster mutual learning and the creation of opportunities and connections, thus contributing to sustainable development and a positive and enriching social impact.
We promote the generation of knowledge and research in the hotelindustry with the purpose of.
- Generate opportunities for new services and business models.
- Testing prototypes of innovative solutions for hotels.
- Apply technological advances that improve the efficiency of services.
- Promote scientific dissemination through publications and seminars.
To meet these objectives, together with CETT-UB we have created the Alimara Lab, the university hotel's permanent research laboratory, a lab for experimenting with new technologies, services and processes for the hotel industry.
This space allows us to test and develop new ideas, technologies, services and practices in the hotel industry and is used to implement innovations related toguest experience, sustainability, management efficiency, technology, interior design or resource management, among other aspects.
SYNERGIES WITH COMPANIES
Together with key companies in the hotel, tourism and gastronomy sector, we develop collaborative projects to generate value in the sector. These actions have a positive return both for CETT students, in the form of immersive learning, and for the hotel and its guests, improving processes and the experience during the stay.
ACADEMIC RESEARCH PROJECTS
We have an academic research unit that generates key studies for the development and innovation of the tourism and hotel sector. The generation of valuable knowledge allows us to apply real changes in hotel processes to take the customer experience to another level.