HOTEL ALIMARA PARTICIPATES IN THE TECNOFORUM HOTEL 2023
Hotel Alimara was present at the recent edition of TecnoHotel Forum, held at the Palacio de Congresos de Barcelona (Fira de Montjuïc).
TecnoHotel is the only magazine in Spanish specialized in analyzing and communicating the keys that, due to their transformation and constant evolution, are of most interest to tourism leaders in the 21st century.
In addition, on an annual basis, it organizes the TecnoHotel Forum, a congress where technology companies and professionals from the hotel sector meet, presenting and analyzing the latest trends in Revenue Management, talent management, digital marketing and the customer experience sector.
It explored everything you need to know for the digital transformation of the hotel industry, people management (internal and external) and the role architecture plays in making guests fall in love.
During the event, Hotel Alimara was represented by Álvaro Arrieta, director of the Master in Hotel and Restaurant Management at CETT-UB. In his presentation, Álvaro addressed a crucial issue for the hotel sector: the opportunities for mergers between companies and universities, taking as an example the successful case of Hotel Alimara.
BUSINESS-UNIVERSITY COLLABORATION, KEY TO THE TOURISM AND HOTEL SECTOR
Álvaro Arrieta shared his experience in improving talent in the hotel sector through the merger between the hotel and academic fields, with the example of the CETT Campus and the Hotel Alimara.
Alimara's location, in the heart of the university campus and directly linked to the study center, plays a fundamental role in training, research and knowledge transfer in tourism, hospitality and gastronomy.
In his presentation, the director of the Master's Degree in Hotel and Restaurant Management highlighted the four main dimensions of the university hotel model according to his criteria: training, where the aim is to integrate learning into an innovative gastronomic and hotel experience; R&D&I, researching, developing and innovating sustainable solutions for the hotel industry; hopitality services, with the objective of offering excellent and memorable services to clients; and the dimension linked to society, to promote social responsibility and the creation of the CETT community integrated into its environment and generating a positive social return.
Álvaro also presented some of the most outstanding projects of the university hotel model being built by CETT and Hotel Alimara, such as the similarities between hotel and university hospital, the innovative gastronomic project "Gastrosense" or the Alimara Lab.
ALIMARA LAB, A PIONEERING SPACE IN BARCELONA
The latter is a space for experimentation, which serves as an applied research laboratory for the hotel industry. The Alimara Lab is dedicated to the development of new technologies, services and processes in the hotel industry.
With its own research, development and innovation group, the laboratory seeks to improve the customer experience, increase store efficiency and promote sustainability through the use of technology.
The company also conducts pilot tests and prototypes of products and services prior to their market launch, and promotes programs for social inclusion, support for education, social responsibility and collaboration with local communities.
